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Digital Marketing Training in KPHB, Hyderabad

Master Google Ads. Reach High-Intent Customers. Build Real Campaigns.

LearnGYB’s Google Ads Training helps students, freshers, job seekers, freelancers, business owners and marketers master campaign setup, keywords, ads, bidding, tracking, optimization, AI tools and real projects.

A Practical Google Ads Learning Experience

Learning Process
1
Learn the Concept
›
2
Live Trainer Demonstration
›
3
Hands-on Practice
›
4
Real-Time Project Implementation
›
5
Analyze & Identify Problems
›
6
Optimize & Improve
›
7
Build Your Portfolio
What You Will Learn

12 Core Google Ads Areas

  • What is Google Ads?
  • How Google Ads works
  • Google Search vs Organic Search
  • Google Ads ecosystem
  • Types of Google Ads campaigns
  • Customer journey
  • Search intent
  • Ad Rank fundamentals
  • Quality Score fundamentals
  • Google Ads account structure

Campaign Types

  • Search
  • Display
  • Video / YouTube
  • Shopping
  • App
  • Performance Max
  • Demand Generation

Learn how to prepare an advertising account correctly.

  • Google Ads account creation
  • Account settings
  • Billing basics
  • Business information
  • Conversion setup
  • Campaign organization
  • User access
  • Account structure
  • Basic account security

Learn how to identify the searches that potential customers actually make.

  • Keyword research fundamentals
  • Short-tail keywords
  • Long-tail keywords
  • Commercial keywords
  • Transactional keywords
  • Search intent
  • Keyword grouping
  • Keyword clustering
  • Google Keyword Planner
  • Competitor keyword research

Understand how Google matches searches with keywords.

Match Types

  • Broad Match
  • Phrase Match
  • Exact Match
  • Negative Keywords

Understand the complete structure:

Campaign → Ad Group → Keyword → Ad

Students learn:

  • Campaign creation
  • Campaign objectives
  • Location targeting
  • Language
  • Budget
  • Bidding
  • Ad groups
  • Keywords
  • Ads
  • Assets
  • Landing pages

Learn how to create compelling Search Ads.

Students Practice

  • Headlines
  • Descriptions
  • Keyword relevance
  • Benefits
  • USPs
  • CTAs
  • Offers
  • Ad assets

Understand how additional information can improve the usefulness of an ad.

Students learn about:

  • Sitelink assets
  • Callout assets
  • Structured snippets
  • Call assets
  • Location assets
  • Image assets
  • Lead form assets

Practical Project

Create a complete set of assets for a real business.

Learn how Google Ads budgets and bidding work.

Important Concepts

  • Daily budget
  • CPC
  • Manual bidding concepts
  • Automated bidding
  • Maximize Clicks
  • Maximize Conversions
  • Target CPA
  • Target ROAS
  • Conversion value

Getting clicks is not enough. Students learn how the landing page affects campaign performance.

Landing Page Elements

  • Clear headline
  • Relevant offer
  • Benefits
  • Trust signals
  • Social proof
  • CTA
  • Lead form
  • Contact options
  • Mobile optimization

Funnel

Search → Ad → Landing Page → Lead → Follow-up → Customer

Students learn how to identify where leads are being lost.

Learn how to measure what happens after an ad click.

Trackable Actions

  • Form submissions
  • Phone calls
  • WhatsApp clicks
  • Purchases
  • Sign-ups
  • Downloads
  • Booking requests

Tools

  • Google Ads Conversion Tracking
  • Google Analytics 4
  • Google Tag Manager
  • UTM Parameters

Students understand:

Click → Visit → Conversion → Customer

Learn how to improve campaign performance using data.

Analyze

  • Impressions
  • CTR
  • CPC
  • Search terms
  • Conversions
  • Conversion rate
  • CPA
  • Quality Score
  • Cost
  • ROAS

Optimization Activities

  • Add negative keywords
  • Improve ad copy
  • Pause irrelevant keywords
  • Improve landing pages
  • Adjust bids/budget
  • Test new ads
  • Improve conversion tracking

Optimization Framework

Launch → Collect Data → Analyze → Optimize → Test Again

Performance Max

Learn the fundamentals of:

  • Campaign structure
  • Conversion goals
  • Asset groups
  • Audience signals
  • Creative assets
  • Budget
  • Performance analysis

YouTube Ads

Learn:

  • Video advertising fundamentals
  • YouTube campaign types
  • Audience targeting
  • Video creative strategy
  • CTA
  • Campaign measurement

Students learn how to convert campaign data into business insights.

Important Metrics

  • CTR
  • CPC
  • Conversion Rate
  • CPA
  • ROAS

Use AI to speed up the Google Ads workflow.

AI Applications

  • Keyword research
  • Search intent analysis
  • Ad copy ideas
  • Headlines
  • Descriptions
  • Customer personas
  • Competitor research
  • Landing-page ideas
  • Negative keyword ideas
  • Campaign analysis
  • Reporting
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    Optimization recommendations

    Google Ads Tools Students Will Practice

    Google Platforms
    Google Platforms

    Don’t Just Learn Google Ads. Learn How to Manage Performance Campaigns.

    Students can build skills relevant to roles such as:

    Google Ads Executive
    PPC Executive
    Paid Search Specialist
    Performance Marketing Executive
    Digital Marketing Executive
    PPC Analyst
    Paid Media Specialist
    Google Ads Freelancer
    Performance Marketing Consultant
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