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Digital Marketing Training in KPHB, Hyderabad

Master Google Ads. Reach High-Intent Customers. Build Real Campaigns.

LearnGYB’s Google Ads Training helps students, freshers, job seekers, freelancers, business owners and marketers master campaign setup, keywords, ads, bidding, tracking, optimization, AI tools and real projects.

Start Your Journey

A Practical Google Ads Learning Experience

Learning Process
1
Learn the Concept
›
2
Live Trainer Demonstration
›
3
Hands-on Practice
›
4
Real-Time Project Implementation
›
5
Analyze & Identify Problems
›
6
Optimize & Improve
›
7
Build Your Portfolio
What You Will Learn

12 Core Google Ads Areas

Module 01
Google Ads Fundamentals
  • What is Google Ads?
  • How Google Ads works
  • Google Search vs Organic Search
  • Google Ads ecosystem
  • Types of Google Ads campaigns
  • Customer journey
  • Search intent
  • Ad Rank fundamentals
  • Quality Score fundamentals
  • Google Ads account structure

Campaign Types

  • Search
  • Display
  • Video / YouTube
  • Shopping
  • App
  • Performance Max
  • Demand Generation
Module 02
Google Ads Account Setup

Learn how to prepare an advertising account correctly.

  • Google Ads account creation
  • Account settings
  • Billing basics
  • Business information
  • Conversion setup
  • Campaign organization
  • User access
  • Account structure
  • Basic account security
Module 03
Keyword Research

Learn how to identify the searches that potential customers actually make.

  • Keyword research fundamentals
  • Short-tail keywords
  • Long-tail keywords
  • Commercial keywords
  • Transactional keywords
  • Search intent
  • Keyword grouping
  • Keyword clustering
  • Google Keyword Planner
  • Competitor keyword research
Module 04
Keyword Match Types & Negative Keywords

Understand how Google matches searches with keywords.

Match Types

  • Broad Match
  • Phrase Match
  • Exact Match
  • Negative Keywords
Module 05
Search Campaign Structure

Understand the complete structure:

Campaign → Ad Group → Keyword → Ad

Students learn:

  • Campaign creation
  • Campaign objectives
  • Location targeting
  • Language
  • Budget
  • Bidding
  • Ad groups
  • Keywords
  • Ads
  • Assets
  • Landing pages
Module 06
Google Search Ads

Learn how to create compelling Search Ads.

Students Practice

  • Headlines
  • Descriptions
  • Keyword relevance
  • Benefits
  • USPs
  • CTAs
  • Offers
  • Ad assets
Module 07
Ad Assets

Understand how additional information can improve the usefulness of an ad.

Students learn about:

  • Sitelink assets
  • Callout assets
  • Structured snippets
  • Call assets
  • Location assets
  • Image assets
  • Lead form assets

Practical Project

Create a complete set of assets for a real business.

Module 08
Bidding & Budget Strategy

Learn how Google Ads budgets and bidding work.

Important Concepts

  • Daily budget
  • CPC
  • Manual bidding concepts
  • Automated bidding
  • Maximize Clicks
  • Maximize Conversions
  • Target CPA
  • Target ROAS
  • Conversion value
Module 09
Landing Pages & Conversion Strategy

Getting clicks is not enough. Students learn how the landing page affects campaign performance.

Landing Page Elements

  • Clear headline
  • Relevant offer
  • Benefits
  • Trust signals
  • Social proof
  • CTA
  • Lead form
  • Contact options
  • Mobile optimization

Funnel

Search → Ad → Landing Page → Lead → Follow-up → Customer

Students learn how to identify where leads are being lost.

Module 10
Conversion Tracking

Learn how to measure what happens after an ad click.

Trackable Actions

  • Form submissions
  • Phone calls
  • WhatsApp clicks
  • Purchases
  • Sign-ups
  • Downloads
  • Booking requests

Tools

  • Google Ads Conversion Tracking
  • Google Analytics 4
  • Google Tag Manager
  • UTM Parameters

Students understand:

Click → Visit → Conversion → Customer

Module 11
Campaign Optimization

Learn how to improve campaign performance using data.

Analyze

  • Impressions
  • CTR
  • CPC
  • Search terms
  • Conversions
  • Conversion rate
  • CPA
  • Quality Score
  • Cost
  • ROAS

Optimization Activities

  • Add negative keywords
  • Improve ad copy
  • Pause irrelevant keywords
  • Improve landing pages
  • Adjust bids/budget
  • Test new ads
  • Improve conversion tracking

Optimization Framework

Launch → Collect Data → Analyze → Optimize → Test Again

Module 12
Performance Max & YouTube Ads

Performance Max

Learn the fundamentals of:

  • Campaign structure
  • Conversion goals
  • Asset groups
  • Audience signals
  • Creative assets
  • Budget
  • Performance analysis

YouTube Ads

Learn:

  • Video advertising fundamentals
  • YouTube campaign types
  • Audience targeting
  • Video creative strategy
  • CTA
  • Campaign measurement
Module 13
Google Ads Analytics & Reporting

Students learn how to convert campaign data into business insights.

Important Metrics

  • CTR
  • CPC
  • Conversion Rate
  • CPA
  • ROAS
Module 14
AI-Powered Google Ads

Use AI to speed up the Google Ads workflow.

AI Applications

  • Keyword research
  • Search intent analysis
  • Ad copy ideas
  • Headlines
  • Descriptions
  • Customer personas
  • Competitor research
  • Landing-page ideas
  • Negative keyword ideas
  • Campaign analysis
  • Reporting
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    Optimization recommendations

    Google Ads Tools Students Will Practice

    Google Platforms
    Google Ads
    Search, Display, Video, Shopping & Performance Max campaigns
    Google Keyword Planner
    Keyword research, volume estimates & budget planning
    Google Analytics 4
    Conversion tracking, audiences & funnel analysis
    Google Tag Manager
    Tags, triggers & variables without touching code
    Google Search Console
    Search performance, indexing & query insights
    YouTube Studio
    Video campaign analytics & channel performance
    Google Platforms
    Google Sheets
    Reports, bid trackers & campaign dashboards
    Canva
    Display banners & creatives that pass policy
    ChatGPT
    Ad copy variations, audiences & research
    Gemini
    Asset generation & campaign planning assistance
    AI Research Tools
    Competitor intel & content research workflows

    Don’t Just Learn Google Ads. Learn How to Manage Performance Campaigns.

    Students can build skills relevant to roles such as:

    Google Ads Executive
    PPC Executive
    Paid Search Specialist
    Performance Marketing Executive
    Digital Marketing Executive
    PPC Analyst
    Paid Media Specialist
    Google Ads Freelancer
    Performance Marketing Consultant
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